Supporters In Sight: Using Personas to Connect with Your Core Supporters

Melissa Bank Stepno - Blackbaud

Can you identify the core supporters in your database? With fewer donors giving to charities today, your relationships with those who are still giving are more valuable than ever. In this session, Melissa Bank Stepno will walk you through what personas are and how you can leverage their power to curate personalized, scalable engagement strategies for your donors. She’ll share key insights from the Blackbaud Institute’s Supporters In Sight report series to help you understand how to apply personas in your major giving strategies, annual funds, peer-to-peer campaigns, and more.

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Melissa Bank Stepno - Blackbaud

Melissa Bank Stepno is director of consulting and services for Blackbaud, where she manages professional services for the company’s Analytics and Data Intelligence product lines.  She has worked in the fundraising and nonprofit space for more than 20 years and has consulted directly with hundreds of clients across all sectors and sizes. Melissa currently serves as Treasurer of the Board for Apra and is an instructor for the Rice University Center for Philanthropy and Nonprofit Leadership.  She has previously served on the boards of AFP’s Northern New England Chapter, NEDRA, and Brandeis University’s Alumni Association. She received her BA from Brandeis University and masters' degrees in arts administration and higher education administration from Boston University.

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