Date: 5/14/25 | Time: 12:00pm-1:00pm | Location: Virtual | Cost: FREE TO ATTEND

Planned giving is a long game. Building strong relationships with planned gift donors is the best way to ensure a legacy commitment remains in a donor’s plan for life. Plus, research shows that many planned gift donors increase their annual giving after making a legacy commitment, if properly stewarded. What are the most effective ways to thank, recognize, and steward your planned giving donors? 

Join FreeWill Nonprofit Training Lead, Lauren Winther-Hansen, in a session for AFP Greater Austin members interested in expanding their planned giving knowledge. 

In this session, FreeWill will cover: 

• Why good stewardship is essential for planned giving 
• How to create & sustain a Legacy Society 
• Why you need a stewardship plan & how to create one 
• Important context around anonymous planned giving donors 
• Links to helpful stewardship resources 
• …and more!