AFP Educational Luncheon - January 2020

Thank Yous (How Creative Thank Yous and Cultivating an Attitude of Gratitude Can Boost Fundraising) presented by Lynne Wester with The Donor Relations Guru
Thursday, January 9, 2020

Join us for our first general meeting of the year on Thursday, January 9, 2020 from 11:30am to 1pm at Temple Beth Shalom. Lynne Wester with The Donor Relations Guru will talk about how innovative and meaningful thank yous can help increase your organization’s fundraising.

Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 8 out of 10 donors after the first gift. While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.